I really think Comcast/Verizon/TimeWarner (whoever rules your land) relies on people not calling to complain about how ridiculous their rates are. Any time I have called, I have managed to talk them down a little.

Luckily, we have a local company and they are desperate to keep us so I just call every year and they reduce my rate back to 29.99 - which is really all it should cost for Internet.